Tag: EV Charging Experience

Episode 189: Liz Allan and Victoria Hutton – Rethinking EV Marketing, Customer Behaviour and Brand Loyalty

In this episode, Liz Allan is joined by Victoria Hutton, a fractional Chief Marketing Officer.

The Four Factors of Fate to CPOs. What matters in the EV Charging Experience

Performance, efficiency, usability, and availability define the EV charging experience. FCCI's research highlights key areas for improvement, including charger reliability and availability, to enhance driver satisfaction.

Standardising EV Charging: Building Trust Through Consistency and Personalisation

EV drivers want a consistent, user-friendly charging experience across networks. Our white paper, "Plugging into the Future," reveals how standardising EV charging with unified payment methods, clear processes, and personalised features like loyalty rewards can build trust and accelerate the UK’s EV adoption journey.

Decoding the EV Driver: How Understanding Your Customers Boosts Your Bottom Line

As EV adoption rises, Charge Point Operators (CPOs) must focus on understanding their customers. Full Circle CI's research shows that decoding the EV driver is key to improving charging experiences and boosting your bottom line.

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