Tag: EV Adoption

Episode 189: Liz Allan and Victoria Hutton – Rethinking EV Marketing, Customer Behaviour and Brand Loyalty

In this episode, Liz Allan is joined by Victoria Hutton, a fractional Chief Marketing Officer.

Episode 188: Liz Allan and Tom Riley – Truth, Transparency and the EV Industry

In this episode, Liz Allan is joined by Tom Riley, founder of The Fast Charge.

Episode 154: Liz Allan and Ben Nelmes – How EV Sales Are Surging and What It Means for the UK’s Net Zero Journey

In this episode, Liz Allan is joined by Ben Nelmes, Executive Director and co-founder of New Automotive.

Episode 148: Liz Allan and Simon Allan – The EV Test Drive Experience: What Dealerships Must Get Right

In this episode, Liz Allan is joined by Simon Allan, a seasoned motor trade professional.

Is BP doubling down on misinformation, or just trying to buy time?

BP’s decision to pull back on its net-zero goals signals more than a business pivot—it reflects a deeper effort to slow the EV and clean energy transition. As misinformation mounts, it’s vital to ask: are oil giants protecting profits or misleading the public? The future is still electric, but we must stay alert.

Honoured to Be a Top Women in EV 2025 Finalist

Thrilled to be named a Top Women in EV 2025 finalist in the Driving Equity & Accessibility category! EV adoption must work for everyone, and I’m proud to play a part in making charging more inclusive, reliable, and accessible. Huge thanks to ElectricDrives, Green.TV Media, Auto Trader UK, and ChargeGuru for this honour!

Resistance to the EV Revolution. Why change happens anyway.

Resistance to EVs highlights a familiar fear of change, yet history shows progress is inevitable. With climate urgency driving adoption, the EV revolution offers a vital opportunity to redefine transport and sustainability.

Creating a Seamless EV Journey – How Industry Collaboration Drives Adoption

The shift to electric vehicles demands more than innovation; it requires collaboration across manufacturers, dealers, and charge point operators. By creating seamless, integrated experiences, the industry can build driver confidence and make EV adoption a natural choice for everyone.